Yams—born Steven Rodriguez—was a founding member of A$AP Mob and played an integral part in shaping the music careers of A$AP Rocky and A$AP Ferg. He also helped push their brand beyond rap and into fashion alongside Rocky, A$AP Bari and A$AP Illz. No details have been revealed as to how he passed away at the moment.
His behind-the-scenes savvy clearly resonated in the modern era, as Yams built up the Mob’s status largely through the internet, and specifically Tumblr, which was uncharted territory at the turn of this decade. In a 2013 interview with Complex, Yams spoke at length as to how he mapped out their moves using the social networking site.
A$AP Mob is poised to have a big year, with projects from Rocky, Ferg, A$AP Nast, and their collective release set to drop in 2015. Many artists have offered their condolences to Yams and his family, including several members of the Mob. You can read their heartfelt messages below.
Subscribe to Complex for More: http://goo.gl/PJeLOl
Check out more of Complex here:
Tweets by complexmag
Entertaining videos that bring to life Complex Media’s authoritative take on trendsetting music, sneakers, style, pop culture, video games, tech, cars, and art—featuring your favorite celebrities from the past, present, and future. COMPLEX is a community of creators and curators, armed with the Internet, and committed to surfacing and sharing the voices and conversations—both multi-culture and multicultural—that define our new America. We make culture pop. http://www.youtube.com/watch?v=hG0D63MEoRI